Robert Verloop became the CEO of the California Walnut Commission (CWC) and Executive Director of the California Walnut Board (CWB) in June of 2022. The two organizations represent 3,700 California walnut growers and 73 handlers, producing over 1.6 billion pounds of walnuts that are shipped to more than 80 countries.

Previously, he was the Chief Operating Officer for Coastline Family Farms, a family-owned vegetable grower/shipper located in Salinas California. Mr. Verloop has held executive roles with Naturipe Farms, Sunkist Growers Inc., and the California Avocado Commission. In those capacities, Robert worked in all aspects of corporate, brand and product marketing, communications and sales promotions in domestic and global markets; issues management; strategic planning; corporate governance, and government relations. Early in his career he worked in production agriculture including over three years in North Yemen (USAID), eighteen months in NE Brazil (private consulting) and in citrus and avocado grove management in Southern California.

Robert has been a member of numerous trade associations including the International Fresh Produce Association, Canadian Produce Marketing Association, Produce for Better Health Foundation, and the Leafy Greens Marketing Agreement.